Pure Gym

Bringing It

Be the Reason

Two back-to-back conferences, over two days, in two venues, with one objective: To inspire and empower all gym managers to Be the Reason clients love Pure Gym and the reason personal trainers want to work there.

The stunning Radisson Blu Edwardian in Manchester provided the backdrop for day one while day two took place at Jury’s Inn, Milton Keynes.

Split between these northern and southern business regions, around 300 Pure Gym delegates enjoyed a full, energising day of informative and engaging sessions designed to communicate the future strategy of the brand. Both north and south regional gym managers were also treated to a sneak preview of the latest Pure Gym TV ad campaign.

Logistical challenges

At the end of day one in Manchester, the set and stage had to be de-rigged, trucked out to Milton Keynes and rigged for the next conference on the following day.

It was essential the production solution we offered was light weight, simple and easy to move, but did not compromise on style. The kit had to be in-keeping with the Pure Gym brand and create an impressive visual statement.

Plenty of truss and eye-catching light boxes with bold graphics surrounded the stage. Strong lighting and atmospheric haze create an interesting set aesthetic.


Pure Gym is a regular client of ours and so each year we focus on how we can push past the plateau of previous conferences. We like to mix things up and bulk it out, always on the look out for those gains.

When we deliver a really great event, the atmosphere is lifted, our client is happy and we’ve achieved a new PB!